. Releasing with limited edition socks throu

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For Nike, the experience was about much more than www.montajesavila.es selling limited-edition sneakers. It was an experiment that could one day be applied throughout the company. Until last year, Nike primarily saw itself as a wholesaler creating product for retail partners at various levels: hypebeast boutiques at the high end, chains like Foot Locker in the middle, Adidas Superstar Femme and discount outlets like DSW at the bottom. But after decades of outpacing its sneaker rivals, the once indomitable athletic-wear company has been losing ground–and buzz–to No. 2 Adidas. In the U.S., Adidas’s market s