were connecting with brands and shoppin

[caicai2017]

On a recent Friday morning, a select group of Nike’s biggest fans got an alert. A new, limited-edition version of the brand’s Cortez running shoe–an old-school Nike Air Vapormax Mujer nylon sneaker originally released in 1972–was about to drop. The release was happening during the NBA All-Star Weekend in Los Angeles, and the shoes–red, white, and black, with the words “don’t trip” emblazoned across the laces–were made in partnership with rapper Kendrick Lamar, a local Nike Air Max 270 Dames legend.Customers received the notification through an app called Snkrs, which Nike has been refining over the past year as a way of connecting superfans with desirable pair